Context-Based Services

Create New Value and Drive Revenue

CONTEXT DRIVES NEW SERVICES
Aegis Mobility's innovative Context-Based-Service platform extends the existing capabilities of location-based infrastructrue to add subscriber contextual intelligence to the network. Adding contextual awareness to the control and switching of media sessions, data, SMS and MMS, and voice, allows the opeator to provide a more valuable service while protecting subscriber privacy. Context enables a level of functionality that goes beyond simply presenting relevant content based on driving. For example: real-time location knowledge such as proximity to fixed places, notifications for entering or exiting a zone, or APIs to enable applications to utilze different subscriber policies for management of data, text, and voice.

NEW SERVICE POSSIBILITIES

Driving-Related
Automatic map creation based on a mobile subscriber’s calendared event combined with their driving state. Notification to a parent that a teenager has either entered or departed from school. Traffic conditions or transit schedules for commuters.

Advertising
Subscriber opt-in to receive coupons or advertising from selected retailers. Location-based marketing apps – nearest retailer, current promotions, etc.

Geo-Social Networking
Presence and proximity of groups of friends, family, etc. Automatic updates to the subscriber’s selected social networking sites.

Productivity
Mediation of voice and text as a function of time of day, location, calendared events, etc. School zones to restrict a child’s use of the phone during school hours.

Mobile Entertainment
Games based on presence awareness. Sports information and entertainment.

Increase Revenue.
Leverage Core Assets.
Provide New Services.

WHAT IS CONTEXT?
Context is unique to each individual… what they are doing, where they are, and when. It is a function of personal preference combined with activity, location, and time.

For a driving-related application such as DriveAssist, four context states are used:

  • Driving
  • Stationary
  • Emergency
  • Passenger

The delivery of text, data, and voice to the subscriber's mobile handset when driving is based on either business or parental policy rules.

BENEFITS
End-user benefits:

  • Enhances control over mobile communications
  • Tailors applications to the subscriber's preferences
  • Protects personal privacy
  • Makes the mobile experience more relevant and personal

Mobile operator benefits:

  • Supports rapid introduction of new services
  • Network efficient -- handles traffic in the network prior to delivery to the handset
  • Low network load based on non-polling architecture
  • Provides a hosted platform; minimal CapEx

POLICY MANAGEMENT
Subscriber context combined with policy management allows operators to:

  • Allow third-party app developers to create new services
  • Ensure that the underlying signaling and network function is not exposed to the developer
  • Protect subscriber privacy