The Auto Alliance, the trade association for 12 automakers, has launched a project to listen to consumers. Their first Alliance Automotive Index has a couple useful insights for technology and distracted driving.
Finding #3 – Americans’ biggest concerns about driving are gas prices and distracted drivers, but there is a generation gap on which is more worrisome.
Finding #9 – Americans want to be connected in their cars. Almost two-thirds of smartphone users (61%) check their phone every hour during the day, and while in their cars, 90% of smartphone users keep their phone in their hand, lap, cup holder or on the passenger’s seat.
You can obtain full downloadable report through their website, and below link: